Do you happen to know your mobile phone’s hotspot name? Did you give it any thought if you renamed it? Or, have you never thought about it at all? This is a prime area to share your brand.
Let me put it another way: How much money has your phone’s mobile hotspot name made you in the past five years? Mine has made me over $50k.
Did you know that if you go into the “settings” section of your mobile phone, you can rename the mobile WiFi hotspot that’s built into your device?
I’m talking about the thing that lets you get WiFi internet to your laptop from your phone. All phones have them now, and none of the carriers charge an additional fee anymore to use it. It’s just built into your monthly charges.
Anyhow, you can rename that hotspot to anything you want, and that name is broadcast around you, like any WiFi hotspot would be.
My mobile hotspot name? @petershankman, the same name that I use on all of the socials. This is how to share your brand in a totally organic way.
A few years ago, I was on an Amtrak Acela, headed from Boston back to NYC. I was working on my laptop, rocking out to a remix of Toto’s “Africa,” when someone tapped me on the shoulder.
I looked up, and it was the former President of K’NEX Toys. He followed me on social media, and sure enough, when he boarded the train, he’d sat down and turned on his laptop. While looking for the Amtrak WiFi signal, he saw my hotspot’s name. He looked around, and now we were networking. I’ve since spoken to his company more than once.
This has happened before – Countless times. And yes, I’ve gotten several speaking engagements that began with someone noticing my WiFi hotspot name. all from my simple act of renaming my hotspot to something that relates back to me.
In the end, that’s the key: Everyone thinks that change has to be this massive thing – When in fact, almost all the success that anyone will ever have comes from tiny little things – just doing one thing slightly different than everyone else.
Remember: The bar is set so ridiculously low. Show up, do the bare minimum, go home.
Doing the slightest bit more than the bare minimum can have a MASSIVELY beneficial difference in your life. I like to think I’m living proof of this.
As we start to get our lives back and travel becomes a way of life again, why not take advantage of an easy way to get your name, your brand, out there for the world to see?