Bad Pitch of the Day: SSPR

Have you joined my incredibly non-annoying, once-in-a-while email newsletter?

I have no idea why anyone would possibly think this would be something I’d cover. It’s not related to PR. It’s not related to marketing. It’s not related to NYC Outdoors. It’s not related to outrageous PR stunts… Is there an angle that I’m missing?

Sorry to be a bother,

This year you can reach your New Year’s goal of reading more books, learning a new language, and/or brushing up on history.

Simply Audiobooks makes audio books easily accessible to anyone who enjoys reading, but can no longer find time to fit it into their schedules. Simply Audiobooks offers readers options to rent over 10,000 books on CD (they work on a monthly subscription model, very similar to Netflix). You can also purchase one of their 7,000 downloadable books to listen to on your MP3 player

Are you interested in getting more information about this service for a possible story?

[name redacted because I’m nice.]

Am I missing something here? Or is this simply a blind pitch, not targeted, and certainly not researched? If I’m missing something, tell me, and I’ll stand corrected. But I don’t think I am. The only POSSIBLE connection is for NYC Outdoors, in that I could listen to books as I run or workout or whatever. But that’s so thin, it’s anorexic.

And the greeting: “Sorry to be a bother,” – what’s that? You’re bothering me not because you’re pitching me, but because you’re pitching me without a clue as to why. That bothers me. By saying “Sorry to be a bother,” you’re already assuming that you’re bothering me. Had you pitched something on topic, trust me – you wouldn’t be.

Thoughts, anyone?

Leave a Reply