Ann Shoket Named Editor of 17 – AND I CALLED IT ON NOVEMBER 8!!

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On November 8, I posted how I believed that Ann Shoket was going to wind up as the next editor of 17.

Sometimes, I’m so good, I scare myself.

From: Hearstlink <[email protected]>
Date: Wed, 3 Jan 2007 11:45:55 -0500
To: Hearstlink <[email protected]>

Dear Colleague:

I am delighted to announce that Ann Shoket, currently the executive editor of CosmoGIRL!, has just been named editor-in- chief of Seventeen.  Ann will assume her new responsibilities immediately. After spending seven years at CosmoGIRL!, no one knows the teen market better than Ann.  Her enthusiasm for this audience and her commitment to helping young girls as they move through their teenage years is a great asset that she brings to Seventeen.

Please join me in congratulating Ann and wishing her much success at Seventeen.

The formal release is below for your reference.


Cathie Black
President, Hearst Magazines




NEW YORK, January 3, 2007 – Hearst Magazines President Cathleen P. Black today announced that Ann Shoket, executive editor of CosmoGIRL!, has been appointed editor-in-chief of Seventeen, America’s largest teen magazine reaching more than 13 million readers per month.  Shoket begins her new role immediately and will report to Black.  She replaces Atoosa Rubenstein, who left the company to pursue a startup interest. 

“Ann has extensive experience and a proven track record in both teen magazines and in the digital world, an important area of growth for Seventeen,” says Black.  “She understands the teen market and has the talent and smarts to lead Seventeen to the next level.”

Shoket, 34, has been executive editor of CosmoGIRL! since October 2003. She has been with CosmoGIRL! since its launch in 1999 in positions of increasing responsibility, developing some of the most popular sections in the magazine on celebrities, health and fitness, and leadership.  As the editor in charge of CosmoGIRL!’s leadership campaign, Project 2024, she secured high-profile interviews with leaders such as former Secretary of State Madeleine Albright, ABC News’ Barbara Walters, and designer Vera Wang.  In addition, Shoket spearheaded a summer internship program for readers with some of New York’s most prestigious organizations in government, sports, politics and business.

Shoket is also experienced in translating a print magazine for the online space.  In 2000, she was tapped as Web editorial director of  Under her supervision, the site’s page views doubled.  With and, is part of Hearst’s teen internet group, which attracts more than 1.5 million unique visitors a month and has grown 60% in revenues over the last two years.

“I am thrilled to have the opportunity to work on this iconic category leader that has helped generations of girls grow up to be confident young women,” said Shoket. “By combining the power of the magazine with the interactivity of the Web site and mobile, the Seventeen brand is the ultimate platform to reach millions of girls in high school and college to help them look good, feel good, and have fun at such a crucial and exciting time in their young lives.”

Prior to working at CosmoGIRL!, Shoket was senior editor with Parade’s teen news magazine, React.  She began her career at Steven Brill’s The American Lawyer.  Shoket has B.A., cum laude, from New York University and a certificate in Media Management from The New School.  She lives in New York City.

Since Hearst acquired Seventeen almost four years ago, the young women’s fashion and beauty leader has experienced five consecutive ABC periods of newsstand growth and has the most frequently visited magazine Web site in the teen magazine category. 

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