Quick tip today… I was giving a speech on Monday in Vegas to a pretty big crowd of about 2k people. The night before, after I’d checked in with my contact, I decided to grab a quick bite in the hotel restaurant before heading to bed.
Once at the restaurant, by myself, I sent out this tweet:
Hi there, #ACMP2018! I’m your opening keynote tomorrow morning, and I’m currently sitting at the bar at this place having a Diet Pepsi and a burger. Find me and feel free to pick my brain for as long as this burger lasts. 🙂 pic.twitter.com/0ZSSrmg28l
— Peter Shankman (@petershankman) March 26, 2018
No one showed up, which was understandable… I used the show hashtag, but it was still the night before the event kicked off. BUT…
The next morning, over 30 people came up to me before I went on stage, to introduce themselves and tell me how much they wished they’d seen my tweet, they would have joined me for dinner! End result? I gave a speech with a good portion of the audience already feeling like they “knew” me, and absolutely rocked my keynote.
Long story short? Don’t just do the normal things. Do things that might seem a little different, every chance you get. Different is good.
Have a great weekend!
PS: Early bird tickets are live for our June all-day ShankMinds conference in NYC. This is the least expensive that ShankMinds NYC tickets are ever going to be, and they include an in-person coffee with me the day before the conference! We’ve already announced our first keynote, a 30-year retired Marine Sergeant Major, who’s going to give a talk about finding your self-discipline. This is 100% required listening for entrepreneurs! These tickets are going to sell out super-fast – You need to be here!
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Yes! different is good. Thank you for this tip.