When Direct Mail Goes Wrong

Have you joined my incredibly non-annoying, once-in-a-while email newsletter?

And so, I open my mail this morning, to a “certified” (wasn’t really, just said it was for the hope that I’d open it faster) note from the AARP. (American Association of Retired Persons.)

This in itself is a little odd, as we know, I’m 33.

“Dear Mr. Shankman”

Our records show that you haven’t joined AARP yet, despite being fully eligible to do so. As you know, AARP is the premiere organization for people over 50 like yourself…”

That’s when I stopped reading.

Over 50 like myself?

Enemy for life, AARP has just made.

Memo to AARP: GET BETTER MAILING LISTS.

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