What We Can Learn From a Bottle of Water

(Posted this morning on my personal mailing list. Are you on it?)

Good morning from Billings, Montana! I’m here to give the opening keynote at the Governor’s Conference on Tourism and Leisure today. 500 people in the audience, and me back on stage. I couldn’t be happier.

Interesting thing… When I checked into my hotel last night, I was given two bottles of water as an amenity. (They also offered me a cookie, but I’m in the middle of a five-day water fast, so sadly, I could only accept the water.)

I got into bed, but even though it was late, I couldn’t fall asleep. To distract myself, I started researching how much that water cost the hotel and the value the guest would get from it.

Then I came across an interesting stat:

That bottle of water at Costco is $0.30. The same bottle in a supermarket costs about $0.75. The same bottle in a bar costs $3. At an airport or on the plane, you may be charged $5 for it. In a good restaurant or hotel, it can cost up to $10. The bottle and the brand is the same, the only thing that changes is the location where it’s sold. Each place assigns a different value to the same product.

That’s the crux of today’s message:

Know what you’re worth. If you find yourself in a place that doesn’t value what you’re worth, then it’s time to leave that place, whether it be a job, a relationship, a friend, or even a family.

You are the only one who can truly assign a value to yourself. Have the courage to change places and go where you are given the value you deserve. Surround yourself with people who really appreciate your worth.

Never settle for less than you’re worth, in any situation.

Time to keynote! 🙂

Love and light,


PS: Want to hire me to speak to your organization or company like I’m doing today in Montana, Wednesday in DC, Friday in Montreal, and next Wednesday in Hawaii? That’s what I do! Grab a time here and let’s chat about it!

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