Unless he was a deaf mute first, this is NOT NEWS.

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Peter’s rule of pitching #3: Unless you’ve just woken up from a fifteen-year coma and can tell us who killed Kennedy, a press release announcing that you’re going to speak is NOT NEWS. We clear on that, Carol?

SUBJECT: NEWS: Lewis Kaden, Vice Chair, CitiGroup Speaks

DON’T MISS ON WED. NOV. 1 @ 10:30am in THE NEW YORK MARRIOTT FINANCIAL CENTER HOTEL — LEWIS KADEN, VICE CHAIR & CAO OF CITIGROUP WILL ADDRESS THE FIRST ANNUAL “CORPORATE RESPONSIBILITY OFFICER” CONFERENCE (

WWW.THECRO.COM

) The CRO is the first member-based media platform for Corporate Responsibility Officers (CROs) and has signed over 100 companies and non-profits as members. The CRO’s areas of coverage include compliance, governance, ethics, financial reporting, CSR, public affairs, corporate communications, investor relations, SRI, sustainability and philanthropy.

Lewis Kaden, Vice Chair & CAO, will speak at 10:30am in the Ballroom of the NY Marriott Financial Center on Wed. Nov. 1. Citigroup Inc. is today’s pre-eminent financial services company, with some 200 million customer accounts in more than 100 countries. Our history dates back to the founding of Citibank in 1812, Bank Handlowy in 1870, Smith Barney in 1873, Banamex in 1884, and Salomon Brothers in 1910. Other major brand names under Citigroup’s trademark red umbrella include Citi Cards, CitiFinancial, CitiMortgage, CitiInsurance, Primerica, Diners Club, The Citigroup Private Bank, and CitiCapital.

The CRO will also host speakers & panelists from Wall Street Journal, Bloomberg, Pfizer, IBM, Timberland, Schering-Plough, Xerox, and even Hip Hop Mogul, Russell Simmons as Co-Founder of Rush Philanthropic for the Arts.

www.thecro.com

TO RESERVE A FIRST COME FIRST SERVE PRESS PASS (LIMITED SEATING CAPACITY) PLEASE REPLY or CALL Carrol Van Stone, XXX-XXX-XXXX, visibilitybook@aol.com

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