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It takes every employee to make a business awesome, but only ONE employee to ruin it. (Tweet this!)
I remember once seeing a cartoon about a dog “spa.” The dogs were welcomed into the main room of this gorgeous spa-like front office, but once out of sight of their owners, were actually put to work, ala the slave-children from “Indiana Jones and the Temple of Doom.” The caption was something like “God help us if they ever learn to talk.”
A dog-spa is a high touch point business. So is regular kid-day care, and a heart surgeon’s pratice. Other high-touchpoint businesses include anything that’s super expensive, or something that’s a big, big purchasing decision, like buying a new car.
Added bonus – If you’re dealing with parents, you need to be extra, extra careful.
It’s the same reason I tell people how important spelling and grammar is – If I can’t trust you to not have a spelling error on your home page, how can I possibly trust you to ship me stuff on time?
Enter, stage left, Kidville, a NYC establishment (franchise) calling themselves “the number one place in NYC for families with children.”
We’ve been bringing our daughter there for about six months now. The classes are fun for her, she seems to enjoy her time singing, banging on things, or jumping around in a ball pit.
So when it came time for us to renew our daughter for summer sessions, we got the standard “spend more money with us” email inviting us to bring her back to Kidville for another semester.
Subject: Jesse’s Spring Summer Classes
Hi Kira,We would love to have Ms Kira back at Kidville for the new semester! Now that Jesse is 1 year old, she can enjoy classes in our 12-18 month age group. Please visit the link for 12-18 month old classes and let us know if you are interested in re-enrolling.Also, for those with a lot of summer vacation plans, we also are running the Summer Flex Pass, which is any 8 classes for $365 for the semester. It’s super flexible as long as you take all 8 classes before August 29th!If you should have any questions, please do not hesitate to call or email!