The Curse of the Devil Wears Prada

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Interesting article from Reuters that says that all the luxury brands spotlighted in the movie “The Devil Wears Prada” have all slumped, stock-market wise, in the past week.

From the article:

Phillips-Van Heusen Corp. (owner of the Calvin Klein brand), jeweler Tiffany & Co. Inc., coffee chain Starbucks Corp., steakhouse chain The Smith & Wollensky Restaurant Group Inc. and bookseller Barnes & Noble Inc. all got their moments in the movie — and all have had moments to forget in the stock market.

Two questions.

1) Who makes these comparisons? Is it actually someone’s job?

2) Are the days of the glorious product placement behind us?

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