Have you joined my incredibly non-annoying, once-in-a-while email newsletter?
Ready to watch a whole bunch of social media “experts” and gurus” go into cardiac arrest?
IF YOU’RE A SMALL BUSINESS, SOCIAL MEDIA WILL NOT SAVE YOU.
What WILL save you, is CUSTOMER SERVICE.
IF YOU DON’T FOCUS ON CUSTOMER SERVICE FIRST, SOCIAL MEDIA WILL KILL YOU, and no “guru” or “expert” will be able to save your life.
Focus on making customer service an AMAZING experience, and people will talk about you.
They’ll talk about you online and on social media platforms.
And THAT, my friends, will save you.