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When good pitches go bad:

Some physicians are avoiding the obligatory apology to patients for fear it could come back to bite them later. However, nine states are considering “I’m sorry” laws, which would prevent physicians’apologies from being used as admission of guilt in malpractice suits. On the other hand, hospitals often times encourage their doctors to apologize to prevent lawsuits, according to <S… redacted>, health care attorney and Partner at law firm <S… redacted> & <P… redacted>. So, what’s the safer bet? <N… redacted> can share the advice he gives to hospitals and physicians, and give legal perspective on the possible effects of these pending state laws. <N… redacted> defends and counsels health care providers including representation in medical malpractice defense litigation. He also counsels health care providers regarding improvements in processes and other issues concerning patient care.

To speak to <N… redacted>, please contact me at <610… redacted> ext. 167 or <K… email redacted>

OK. So, technically, this isn’t a bad pitch. It’s short, to the point, and quick. I’d actually send out something similar if I was repping this company. What’s the problem then?

It was sent to a Hedge Fund reporter.

Yeah. A hedge fund reporter.

The reporter emailed it to me with the forwarding line “why the f%ck is she sending this to me? What’s wrong with people?”

What’s wrong with people, indeed.

Tailor your pitches, then double check. Happy Monday.

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