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Cool new tool alert… Google Trends
Let’s you enter a search term and compare amount of searches vs. a baseline.
For instance – I enter “Navy SEAL” and this comes back:
The letters then correspond to this:
|Army vets, former Navy SEAL among civilians killed, mutilated in Iraq
The Desert Sun – Apr 2 2004
|Navy Seal: CIA Roughed Up Iraqi Prisoner
phillyBurbs.com – Nov 1 2004
|Navy SEAL lieutenant to face hearing in Iraqi prisoner abuse case
San Diego Union Tribune – Nov 19 2004
|Navy SEAL Says Fellow SEALs, CIA Agents Abused Iraqi Prisoners
Capitol Hill Blue – Jan 11 2005
|Navy SEAL Acquitted of Abusing Iraqi
phillyBurbs.com – May 28 2005
Rescuers Recover Missing Navy SEAL In Afghanistan
Very cool stuff, indeed. You can determine what spikes for what based on searches (i.e., “Britney” spikes when pregnancy broke,” “scientology” spiked when Katie and Tom got weird.
Cool concept for publicists – We can use it to help ourselves figure out when to pitch what.
Every little bit helps.