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Chris Anderson at Wired is fed up with BS pitches from people who don’t bother to take the time to do their homework. So he’s started outing the people who send him exactly that kind of crap.
5w is on the list more than once. (Sorry Ron – train your people better.)
SparkPR is on the list. (Ouch.)
mPRm, Morris King, Edelman, Lippe Taylor, SSPR (more than once) and tons and tons of other.
JESUS, PEOPLE?! WHEN ARE WE GOING TO FREAKING GET IT? DO YOUR HOMEWORK FIRST! DON’T PITCH BLIND! THIS ISN’T F’ING ROCKET SCIENCE, FOR CHRISSAKES!
Damn, this crap pisses me off – But I’m NOT pissed off at Chris! I’m pissed off at EVERYONE ON THIS LIST. MediaMap is NOT THE SALIENT BEING THAT’S GOING TO SAVE YOU. Take five minutes. Read what your reporters are writing. How many of you even have subscriptions to the magazines you’re pitching?! WTF, people? I mean, seriously.
Do. Your. Freaking. Homework.Before. You. Pitch.
Or get out of this industry.
