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WHAT THE HELL IS KEN SUNSHINE THINKING? How, exactly, does putting giant initials over the press release help the reporter? And as long as we’re on the subject, how does making the reader SCROLL HORIZONTALLY to read the release, help either?
Any logical benefit of the doubt HAS to say that this is a one time thing – Because honestly, I can’t imagine an agency (Especially one with as many A-list clients as KS) doing this on a regular basis…
Just click on the photo. Words don’t do it justice.