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We’ve all seen the campaign for real beauty all around the city, compliments of Dove, right? Well apparently, much like the “Buy me a Cheeseburger” anti-campaign for Kate Moss back in the 90’s, the cynics have gotten their hands on the Dove campaign, as well. (Via jossip)
I think it’s a sign of achievement. When a campaign is so successful (or just so everywhere, geographically,) it’s only natural that people will rebel. A bad PR sign would be if no one cared.
Google pulled 7440 results from “Campaign for Real Beauty,” so I suppose enough people care to notice.