Does PR Help or Hurt Tom Cruise at this point?

Have you joined my incredibly non-annoying, once-in-a-while email newsletter?

Interesting article in the Times today. (Annoying registration required.)

Basically, it asks how much press is enough press on Tom Cruise, and when does it start to hurt Paramount? Good questions, indeed. The Thomas Katie Affair, which we all know is BS, has been stealing quite a bit of thunder from “War of the Worlds,” (as it is, I’ve lost a ton of money on War on the Hollywood Stock Exchange…)  So when does it become too much?

And poor Brad Grey – Brand new into Paramount, and he’s faced with the “Do we spend $150mm on MI-III and hope that Tom doesn’t spaz out?

Tough choices, indeed.

Leave a Reply