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American Express Financial Advisors become “Ameriprise Financial.”
Um… OK.
Is it me, or does this just NOT work. American Express has SUCH a strong name. Ameriprise? What the hell is that??
Why?
Full disclosure – AmEx Consumer cards has been a client of mine in the past – not the group that I’m discussing here, though.
Tell me your thoughts on this one. I’m dying to hear what you guys think.
PS: BugMeNot username and password for Star Tribune is: albymangels