“Ameriprise??”

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American Express Financial Advisors become “Ameriprise Financial.”

Um… OK.

Is it me, or does this just NOT work. American Express has SUCH a strong name. Ameriprise? What the hell is that??

Why?

Full disclosure – AmEx Consumer cards has been a client of mine in the past – not the group that I’m discussing here, though.

Tell me your thoughts on this one. I’m dying to hear what you guys think.

PS:  BugMeNot username and password for Star Tribune is: albymangels

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