800 Flowers Marketing

Have you joined my incredibly non-annoying, once-in-a-while email newsletter?

While I don’t really like 800-Flowers, (I kind of think they’re like the McDonald’s of Floral Services,) you’ve got to give them props on how they manage to market August, probably the most holiday-deprived month all year.

Via email, thanks to my friend Dawn:

Calling all incurable romantics!  August 14th is officially halfway
to Valentine’s Day and our Romance Experts have 5 sure fire ways to
surprise a summer love or keep that love of a lifetime in full bloom
all the way to February!

#1 Be a sweetheart! Our hottest summer arrival, the Sweetheart Rose
Bouquet, is always a hit. Buy 24 roses for $36.99 and get another 24
FREE* for a limited time!

#2 “R” is for romance—and roses! When you want to make an
unforgettable impression, send our Rose Elegance™ for only $49.99!
That’s $10.00 off the everyday price!

#3 Flirt, Flirt, Flirt! You’re guaranteed to always be on their mind
with a little something from our Love and Romance collection. Check
it out today!

#4 Wine and dine them! Set the mood for romance with our Vineyard
Treasures basket overflowing with premium wine and delicious gourmet

#5 Be spontaneous! Surprise your summer sweetheart with a fresh
floral bouquet. With our Same-Day Delivery collection, get it there
today when you order by 1:00PM in the recipient’s time zone.

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