20 Years of Mistakes: Don’t Forget to LOVE Your Customers!

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Let’s make some mistakes!

Twenty years ago, on October 28th, 1998, I incorporated my first company. Twenty years later, I’m still going strong, so I thought it might be a nice way to give back by dedicating several emails to the worst mistakes I’ve made along my journey, with the hope that you’ll get value out of knowing what NOT to do, thanks to my having done those things already.

Today’s Mistake: Not loving your best customers

Back in 1995, I was working for America Online. I remember standing in front of the AOL offices in Vienna, Virginia one morning, having a cigarette (back in the 90s, when everyone smoked…) and I saw two cars pull up, and about 10 people pour out of them, head over to the big AOL logo in front of their building, and take their picture with it. Turns out, they were on vacation, and they all met on AOL, became friends, and took their vacation to see the mothership.

THAT is customer brand loyalty.

Yesterday morning, I was standing outside the Peloton spin studios in NYC around 5:30am, waiting for the door to open, when three women in spin clothing asked me to take their photo in front of the Peloton sign.

Again – THAT is customer brand loyalty.

EVERY single customer you have is a chance to make them love you – to become Zombie Loyalists for you, to do your PR, to bring you new customers, and when stuff goes south, to take a bullet for you.

Don’t make the mistake of ignoring your customers. If you don’t make them happy, another company will.

Be amazing to the customers you have, and they’ll bring you the customers you want, every single time.

-Peter

PS: Want 30 minutes with me (one-on-one, FOR FREE, as early as next week,) where I give you real, actionable advice that will build your business, either in person or via video conference? Sign up today for ShankMinds: Las Vegas, and I’ll send you a scheduling link to get just that, no additional charge. Why not grab your seat now? We’re over 50% sold out!

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