Welcome to the new Shankman.com!

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As of October 25th, 2011 (Anyone tell me why October 25th is special? Specifically, October 25th, 1985?) shankman.com has a brand new look! Cleaner, faster, and much more relevant to what I do for a living. I’m excited about it, and I hope you are, as well!

I’d like to give mega-props to Pete Czech, founder of the New Possibilities Group, for the incredible job he and his team have done on this rebuild. If you ever find yourself in need of some amazing technical work, you can’t do any better

Welcome and enjoy!

-Peter Shankman

Join the discussion 56 Comments

  • Kara Anderson says:

    Outstanding!

  • Kara Anderson says:

    Outstanding!

  • Lydia says:

    I don’t have Twitter or Facebook. 🙁

  • Lydia says:

    I don’t have Twitter or Facebook. 🙁

  • glen w says:

    This is an example of great publicity for the steakhouse company and justifiably so for the effort they made, but such an endeavour would’ve made the steak and the meal itself not at its most prime condition, if it was raw on delivery, this could well break the chill chain time for exposure and the meat could then be on the turn when it was home and if it was cooked and then had to be reheated, it would no doubt be hard to chew

  • glen w says:

    This is an example of great publicity for the steakhouse company and justifiably so for the effort they made, but such an endeavour would’ve made the steak and the meal itself not at its most prime condition, if it was raw on delivery, this could well break the chill chain time for exposure and the meat could then be on the turn when it was home and if it was cooked and then had to be reheated, it would no doubt be hard to chew

  • Josh says:

    absolutely brilliant!!

  • Josh says:

    absolutely brilliant!!

  • I too love Morton’s. I now love them even more! Thank you for sharing this story.

    Great timing too. I was at the new Revel resort in Atlantic City last week and out of some 20+ instances of mentioning them across Twitter, Facebook and Instagram — there was never one response from anyone on any Revel team in any of their offices. They did follow me on twitter, still without actually responding to me. Even when I thanked them…for following me.

    Sadly, I never forget the brands that fail in the customer service department.

    • shankman says:

      And Revel is closing Sept. 1. Looks like you were right. 🙂

      • I’ve heard that. Maybe it wasn’t their lack of awareness re: social media that did them in but I can’t say I’m entirely surprised. There are a lot of great things about Revel but attention to their customers wasn’t one of them.

  • I too love Morton’s. I now love them even more! Thank you for sharing this story.

    Great timing too. I was at the new Revel resort in Atlantic City last week and out of some 20+ instances of mentioning them across Twitter, Facebook and Instagram — there was never one response from anyone on any Revel team in any of their offices. They did follow me on twitter, still without actually responding to me. Even when I thanked them…for following me.

    Sadly, I never forget the brands that fail in the customer service department.

  • Jim says:

    WOW great story

  • Jim says:

    WOW great story

  • shannthall says:

    remember your experience Mortons restaurant? in mexico because something like this happening to me! haha never thought I would hear my wishes! tomorrow the end of the story! haha greetings from mexico!

  • shannthall says:

    remember your experience Mortons restaurant? in mexico because something like this happening to me! haha never thought I would hear my wishes! tomorrow the end of the story! haha greetings from mexico!

  • Yasin El-Alwi says:

    Peter-

    Awesome post, great narrative construction. It is so fulfilling to read about someone’s brand advocacy supported by a direct reaction to social media, and the following positive repercussions from that. This is a very appropriate example of social media-driven CRM, especially when applied to an already service-oriented industry, that of restaurants. Good point of reference for those companies seeking to improve their online revenue/personae!!!

    -Yasin El-Alwi, Digital Marketeer at Joust Inc [ http://www.joust.io/ ]

  • Yasin El-Alwi says:

    Peter-

    Awesome post, great narrative construction. It is so fulfilling to read about someone’s brand advocacy supported by a direct reaction to social media, and the following positive repercussions from that. This is a very appropriate example of social media-driven CRM, especially when applied to an already service-oriented industry, that of restaurants. Good point of reference for those companies seeking to improve their online revenue/personae!!!

    -Yasin El-Alwi, Digital Marketeer at Joust Inc [ http://www.joust.io/ ]

  • Dick says:

    I wonder if the cow had any idea what a fantastic PR story she would be a part of before being butchered? Truly heartwarming and inspirational.

  • Dick says:

    I wonder if the cow had any idea what a fantastic PR story she would be a part of before being butchered? Truly heartwarming and inspirational.

  • Dick says:

    I wonder if the cow had any idea what a fantastic PR story she would be a part of before being butchered? Truly heartwarming and inspirational.

  • Dick says:

    I wonder if the cow had any idea what a fantastic PR story she would be a part of before being butchered? Truly heartwarming and inspirational.

  • Jessy says:

    I want to know the name of the best Call center employee all over the world .. plz 🙂

  • Jessy says:

    I want to know the name of the best Call center employee all over the world .. plz 🙂

  • Jen says:

    Stop being a snob. What do you expect from a steakhouse? Go Go dancers and opium?

    • Travis Van says:

      For $200 for 2 people i have expectations. In san francisco there are 9 steakhouses id recommend over mortons. Not snobby – just seek out more remarkable experiences than mortons knows how to deliver

  • Jen says:

    Stop being a snob. What do you expect from a steakhouse? Go Go dancers and opium?

    • Travis Van says:

      For $200 for 2 people i have expectations. In san francisco there are 9 steakhouses id recommend over mortons. Not snobby – just seek out more remarkable experiences than mortons knows how to deliver

  • shankman says:

    I tipped the waiter exceptionally well. Morton’s never presented me with a bill for the meal.

  • shankman says:

    I tipped the waiter exceptionally well. Morton’s never presented me with a bill for the meal.

  • shankman says:

    I tipped the waiter exceptionally well. Morton’s never presented me with a bill for the meal.

  • shankman says:

    I tipped the waiter exceptionally well. Morton’s never presented me with a bill for the meal.

  • shankman says:

    I tipped the waiter exceptionally well. Morton’s never presented me with a bill for the meal.

  • Clarissa says:

    A great example of brand affirmation. What an amazing story

  • Clarissa says:

    A great example of brand affirmation. What an amazing story

  • Michael Bian says:

    Customer service handles company issues

  • Michael Bian says:

    Customer service handles company issues

  • Michael Bian says:

    Customer service handles company issues

  • Michael Bian says:

    Customer service handles company issues

  • Michael Bian says:

    Customer service handles company issues

  • frank the 11 says:

    mmm… $200 each time you sit in morton’s vs $300 a month… could i compare a Mc Donalds with a Gordon Ramsey restaurant??

  • Holly says:

    Don’t know if you’ll see this, but for what it’s worth, I don’t think it has anything to do with your number of followers. I tweeted Nordstrom once with a shipping issue (including the security tag left on my new coat) and the store sent an employee *to my home* to remove the tag. I have 46 followers.

  • Guest says:

    I have eaten at Morton’s a few times. I always thought the experience was great. But what made me like them was something very simple. Our first time there was for my dad’s 80th birthday. They had personalized menus with a happy birthday greeting and my dad’s name on them. They also took a picture of us at the table and presented it to us at the end of the night signed by the staff. Small things for sure. But as a businessman, I understand that it’s the small details that set you apart from the competition. Thanks Morton’s for making my dad’s birthday memorable for all of us.

  • Guest says:

    I have eaten at Morton’s a few times. I always thought the experience was great. But what made me like them was something very simple. Our first time there was for my dad’s 80th birthday. They had personalized menus with a happy birthday greeting and my dad’s name on them. They also took a picture of us at the table and presented it to us at the end of the night signed by the staff. Small things for sure. But as a businessman, I understand that it’s the small details that set you apart from the competition. Thanks Morton’s for making my dad’s birthday memorable for all of us.

  • Guest says:

    I have eaten at Morton’s a few times. I always thought the experience was great. But what made me like them was something very simple. Our first time there was for my dad’s 80th birthday. They had personalized menus with a happy birthday greeting and my dad’s name on them. They also took a picture of us at the table and presented it to us at the end of the night signed by the staff. Small things for sure. But as a businessman, I understand that it’s the small details that set you apart from the competition. Thanks Morton’s for making my dad’s birthday memorable for all of us.

  • Guest says:

    I have eaten at Morton’s a few times. I always thought the experience was great. But what made me like them was something very simple. Our first time there was for my dad’s 80th birthday. They had personalized menus with a happy birthday greeting and my dad’s name on them. They also took a picture of us at the table and presented it to us at the end of the night signed by the staff. Small things for sure. But as a businessman, I understand that it’s the small details that set you apart from the competition. Thanks Morton’s for making my dad’s birthday memorable for all of us.

  • Guest says:

    I have eaten at Morton’s a few times. I always thought the experience was great. But what made me like them was something very simple. Our first time there was for my dad’s 80th birthday. They had personalized menus with a happy birthday greeting and my dad’s name on them. They also took a picture of us at the table and presented it to us at the end of the night signed by the staff. Small things for sure. But as a businessman, I understand that it’s the small details that set you apart from the competition. Thanks Morton’s for making my dad’s birthday memorable for all of us.

  • Guest says:

    I have eaten at Morton’s a few times. I always thought the experience was great. But what made me like them was something very simple. Our first time there was for my dad’s 80th birthday. They had personalized menus with a happy birthday greeting and my dad’s name on them. They also took a picture of us at the table and presented it to us at the end of the night signed by the staff. Small things for sure. But as a businessman, I understand that it’s the small details that set you apart from the competition. Thanks Morton’s for making my dad’s birthday memorable for all of us.

  • Bearj Jehanian says:

    I have eaten at Morton’s a few times. I always thought the experience was great. But what made me like them was something very simple. Our first time there was for my dad’s 80th birthday. They had personalized menus with a happy birthday greeting and my dad’s name on them. They also took a picture of us at the table and presented it to us at the end of the night signed by the staff. Small things for sure. But as a businessman, I understand that it’s the small details that set you apart from the competition. Thanks Morton’s for making my dad’s birthday memorable for all of us. You have my business.

  • Olivia Jonasen says:

    The impact that social media had to this customers’ experience
    The financial impact to Morton’s as a result of the use of social media
    The impact to customer loyalty
    This is a great example of how social media can work in amazing ways. The use of social media truly enhanced this customer’s experience by allowing Morton’s to reach him in a unique way. When Morton’s amazing stunt was posted on Twitter, everyone was impressed and felt inclined to pay a visit to Morton’s, wallet in hand: leading to a lot more business for Morton’s. Morton’s truly showed that it puts its customers first, and is likely to attract more loyal customers in the future.

  • jcool says:

    The social media for this is pretty awesome . I can totally relate to this. I love the customer loyalty. Its awesome the way that no matter where you are, you will try to visit every steakhouse there is . By steakhouse being in the social media it can grow financially. All it matter is if they have great customer service

  • MUSTAMARR says:

    Freaking awesome story. Visited my first Morton’s in Anaheim a couple of weeks ago, and unfortunately my steak arrived quite over-cooked. SAGUAROTACKLE

    Manager sees me looking at the inside of my steak several times and comes over to the table. He insists on getting me another steak

  • MUSTAMARR says:

    They said they would, and all I did was order a baked potato. That was it. SAGUAROTACKLE

    They brought up a huge steak (I can’t recall the cut now, but it was huge!), my baked potato, a shrimp appetizer, and a slice of chocolate cake. They gave this to me at no charge.

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