Peter Shankman interviewed on CNN to discuss the students involved in the Oklahoma Sigma Alpha Epsilon (SAE) fraternity racism incident at Oklahoma University. Peter weighs in the effects of Google searches and high profile incidents effects on personal reputation and business branding. He mentions the university’s response as one of the best examples of crisis management.
Peter Shankman gave commentary on the 2015 Super Bowl ads and discussed ad creativity and audience intention. The ads showed some creative highs and lows and Peter weighed in on how tone and intention could make or break an ad. Considering the wide audience and variety of viewers including adults and children the discussion centered on how the ads could be perceived from different views and age related experiences. Nationwide’s somber ad was a topic of discussion as well as the well received Mindy Kaling ad.