Peter Shankman interviewed on CNN to discuss the students involved in the Oklahoma Sigma Alpha Epsilon (SAE) fraternity racism incident at Oklahoma University. The recorded incident took place on March 7, 2015 and showed members of the University of Oklahoma (OU) chapter of Sigma Alpha Epsilon (SAE) performing a racist song that used the word “nigger” and referenced Jim Crow. Ultimately, the SAE’s OU chapter was closed and two of its members were expelled. Peter weighs in the effects of Google searches and high profile incidents effects on personal reputation and business branding. He mentions the university’s response as one of the best examples of crisis management.
About Peter Shankman
Peter Shankman is a worldwide influencer and spokesperson for brands across the globe. He is a 5x best selling author, entrepreneur and corporate in-person and digital keynote speaker, focusing on customer service and the new and emerging customer and neuroatypical economy. He is available now for virtual keynote speaking opportunities. Peter’s virtual keynote talks are engaging, inspiring, and full of real-world ideas and practices that companies can immediately implement to build their business and increase their revenue. Take a look at his speaking reel, and then reach out to find out how he can skyrocket your next event.