01/05/2015 | | No Comments

PETER SHANKMAN ON CNN DISCUSSING THE 2015 SUPER BOWL ADS

Peter Shankman gave commentary on the 2015 Super Bowl ads and discussed ad creativity and audience intention. The ads showed some creative highs and lows and Peter weighed in on how tone and intention could make or break an ad. Considering the wide audience and variety of viewers including adults and children the discussion centered on how the ads could be perceived from different views and age related experiences. Nationwide’s somber ad was a topic of discussion as well as the well received Mindy Kaling ad.

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