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By 08/01/2016

Join the discussion 4 Comments

  • neorise says:

    technology will be conquering everything

  • neorise says:

    technology will be conquering everything

  • Katie DePriest says:

    Response to Mobile Tracking- Why It Matters…
    It is extremely reassuring to know that within the next few years public relations and
    marketing employees will no longer have to monitor social media via phone or
    constant social network scanning. I am currently the monitor of a couple
    Twitter accounts, and the amount of notifications I get about “mentions” eats
    up my phone battery on a regular basis. When I graduate college next year and
    land my first public relations job, I’d rather leave work, when I physically
    exit the building. I realize there will be a bit of homework, but if I am a
    part of the social media team, I am not sure I won’t get completely overwhelmed
    having to monitor all accounts 24 hours a day. A computer software that can track the “who, what, where, when, and why” of public relations sounds like a dream come true. However, the
    sad part is that minimal effort takes away the thrill of the chase. Research
    should be an entertaining activity, and if a computer does it all for us, are
    we being lazy or extremely efficient? On the bright side, the less work humans
    have to do the more productive we can be, even on a daily basis. There will be
    more time to sort through creative ideas to better reach the public, and maybe
    even create a campaign that is even bolder because agencies had more time to
    prepare.

  • Katie DePriest says:

    Response to Mobile Tracking- Why It Matters…
    It is extremely reassuring to know that within the next few years public relations and
    marketing employees will no longer have to monitor social media via phone or
    constant social network scanning. I am currently the monitor of a couple
    Twitter accounts, and the amount of notifications I get about “mentions” eats
    up my phone battery on a regular basis. When I graduate college next year and
    land my first public relations job, I’d rather leave work, when I physically
    exit the building. I realize there will be a bit of homework, but if I am a
    part of the social media team, I am not sure I won’t get completely overwhelmed
    having to monitor all accounts 24 hours a day. A computer software that can track the “who, what, where, when, and why” of public relations sounds like a dream come true. However, the
    sad part is that minimal effort takes away the thrill of the chase. Research
    should be an entertaining activity, and if a computer does it all for us, are
    we being lazy or extremely efficient? On the bright side, the less work humans
    have to do the more productive we can be, even on a daily basis. There will be
    more time to sort through creative ideas to better reach the public, and maybe
    even create a campaign that is even bolder because agencies had more time to
    prepare.

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