First to comment, what?! And from Indiana, double what?! what?! Hi Peter, Love this post. I am a start up candy company and learn so much from all of your posts. Thank you. My favorite is watching your videos and then reading posts, I hear them in your super enthusiastic voice. Thanks for helping our businesses along. Best wishes,
Thanks, Carrie! Shoot me an email – Would love to know more about your candy company! 🙂 – Click the “contact” button above and reach out.
Just did so. Thanks for reaching out!
Love this, Peter. This knowledge can be applied to any organization: public, private, non-profit, etc. Regardless of how small the reward, if it’s exclusive then it’s cool.
Alliance Films (http://alliancefilms.com/) does a great job of this. I’m on a special list where they invite me and some other folks to free screenings of their upcoming films. Covering my spot in the theatre means that I’ll talk about their films, recommend films to friends and always thank Alliance via Twitter. I also make an extra effort to pay to attend Alliance films that aren’t screened. To me it’s like giving back for what they’ve given me.
With this model, there’s a huge ROI, as you get networks of people engaging with something they wouldn’t otherwise engage in, and passing information and recommendations about that thing on to their various networks. It is an opportunity to penetrate otherwise inaccessible networks.
Spot on Peter. The best return on marketing dollars is received by leveraging your current customers. I call it marketing G.L.U.E or marketing by Giving Little Unexpected Extras. Signature added value that gets people talking. Loved your examples. Every business should be asking themselves, “What’s Our Little Something Extra?”
Great points. In a similar vein, I’ve encourage local food businesses to offer discounts or have contests for their patrons that submit photos (to Facebook, Pinterest, etc) Most websites are not visual enough, but it takes a lot of work and coordination to take pictures of all the menu items. Why not out source it to their customers? The owners get pictures to promote the products, the customers receive incentives to come back, and the owners win (again) when they have the repeat business. Everybody wins.
I did try something similar myself I still can not believe that some people can not see win-win opportunity…
Awesome – you got right to the heart of marketing in this day and age. And what I love most – anyone can do this – anyone can make their customers feel special. Thanks for another brilliant post!
These are some of the best and most spot on ideas I’ve seen in a while. I don’t own a business, but I do write a lot and work with community non-profits. There has to be a way we can use them.
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